What to measure

  1. MAU, repeat logins, task completion

  2. deflection %, AHT/FCR, RMA/claim cycle time

  3. deal-reg cycle, MDF utilization, trained/active partners

  4. self-service order %, DSO, claim turnaround

  5. page speed/Lighthouse, error budgets, accessibility

  6. % tasks proposed/executed with approval, time saved, rework rate

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