Why this matters now
Distributors want contract pricing and punchout; consumers expect same-day, same-minute; partners demand self-service and real inventory truth. Salesforce Commerce Cloud gives you one platform for B2C (SFRA/headless) and B2B (Experience Cloud–native), with shared data, merchandising, and promotions. Channel Partner B2B extends this into dealer ecosystems. Add Data Cloud for unified profiles and Agentforce for governed, autonomous actions, and you get a commerce engine that sells, serves, and learns—continuously.
Who it’s for
Manufacturing, hi-tech/SaaS devices, industrials, consumer durables, retail, chemicals, and building materials with mixed D2C + B2B2C motions.
Outcomes
higher conversion and AOV, faster reorders, lower cost-to-serve, cleaner inventory promises, and partner adoption that sticks.
What we deliver (solution pillars)
B2C Commerce (SFRA/Headless)
B2B Commerce & Channel Partner Commerce
Order, Inventory & Fulfillment
Data Cloud for Commerce
Growth & Merchandising Ops
Integration & Security
Agentforce for Commerce
B2C Commerce (SFRA/Headless)
- Multi-site/locale/currency, promotions, bundles, subscriptions
- Einstein search/recs, content slots, Page Designer, PWA Kit/headless (SCAPI/OCAPI)
- Cart → checkout → payments (Stripe/Adyen/Cybersource) → Salesforce Order Management (SOM)
B2B Commerce & Channel Partner Commerce
- Account-based pricing, buyer groups, shared catalogs, contract terms
- Quick order, lists, reorders, punchout (cXML/OCI), quotes → orders (CPQ handoff)
- Dealer/Distributor portals on Experience Cloud with credit limits, invoices, and claims
Order, Inventory & Fulfillment
- SOM: split/merge, backorders, curbside/BOPIS, returns/RMA
- Available-to-Promise (ATP) exposure from ERP/WMS; shipping/tax hooks (Avalara)
Data Cloud for Commerce
Identity resolution, unified profiles, real-time segments to power offers, 1:1 journeys, and suppression rules
Growth & Merchandising Ops
Experimentation frameworks (A/B), SEO/feeds, feed health, and anomaly alerts via Intelligence
Integration & Security
- ERP (SAP/Oracle/Netsuite), PIM, WMS/TMS, PSPs, tax, CDNs—API-first with MuleSoft
- SSO/identity, consent, and governance for B2B buyers and consumers
Agentforce for Commerce
Governed, autonomous agents that plan → act → audit across catalog, cart, order, service, and partner ops.
How we engage .
Accelerators & CoEs
B2B Quick-Start
account pricing, catalogs, quick order, punchout stubs, CPQ bridge
Dealer Commerce Pack
credit/limit exposure, invoice/statement center, claims & deduction flows, offline order upload
Headless Starter (PWA Kit)
storefront shell, SCAPI orchestration, checkout hardening, Lighthouse guardrails
Returns & RMA Flows
self-service initiation, label/slot booking, depot/advance exchange, credit/rebill
ERP Signal Pack
price/ATP/order/shipment/invoice APIs with error clinics and idempotency
Data Cloud Audience 360
commerce traits (RFM, churn risk), real-time segments → Engagement/ads
Agentforce Playbooks (Commerce)
Cart Rescue, Order Assurance, Reorder Concierge, Price & Promo Guard, Catalog Health, Returns Optimizer
Agentforce in action
Cart Rescue Agent
detects high-intent abandoners, drafts outreach with compliant offers, and schedules sends
Order Assurance Agent
listens for carrier/warehouse delays, updates SOM/CRM, triggers proactive messages, and proposes make-good within policy
Catalog Health Agent
flags broken images/attributes, creates PIM fixes, and pauses low-quality listings until corrected
Price & Promo Guard
checks stackability, MAP rules, and margin guardrails before publish
Reorder Concierge (B2B)
predicts next-buy windows by account/SKU; drafts quick-order lists for buyer approval
Partner Claims Agent
validates promo claims (evidence vs. accruals), drafts approvals/denials, and posts to AP ledgers
Returns Optimizer
suggests disposition paths (restock, refurbish, destroy) based on SKU and condition, then books logistics
Ready to see it in your org?
Talk to an Expert
30-minute assessment with a 90-day blueprint for B2C + B2B/Partner Commerce + SOM + Data Cloud + Agentforce.
Prefer a pilot?
We’ll launch a storefront/portal slice, wire price/ATP/order signals, enable one Agentforce use case, and baseline KPIs.