NextWave Digital Banking Solution

NextWave Digital Banking Solution by YASH

Banks and financial institutions must navigate the dual challenge of staying competitive in a rapidly changing market while setting themselves up for long-term success. Recognizing the imperative to modernize operations and bolster customer engagement in the BFSI industry, YASH has developed the NextWave Digital Banking Solution. This in-house one-stop solution aims to streamline processes, boost efficiency, and provide personalized, integrated experiences tailored to meet customers’ evolving requirements with Assets under Management (AUM).

Transforming Banking Dynamics: Unveiling the Power of NextWave.

Elevated Customer Experience

This tool enhances customer engagement by facilitating personalized interactions and tailored financial solutions, thus fostering stronger and more satisfactory connections. By leveraging this technology, businesses can improve customer relationship management strategies and offer more sophisticated service and support.

Seamless Regulatory Compliance

It navigates compliance complexities by accommodating region-specific opt-out and unsubscribe regulations, ensuring adherence to regulatory standards while simultaneously upholding customer experience.

Robust Data Integrity

This provides a reliable mechanism for precise and synchronized customer data management across multiple platforms. This capability enables effective and informed decision-making and streamlined reporting processes. With this tool, businesses can enjoy enhanced operational efficiency, improved customer relationships, and increased revenue growth. Additionally, the solution offers enhanced data security, ensuring that sensitive customer information is always protected.

Optimal Operational Efficiency

This all-encompassing solution enhances operational efficiency by implementing streamlined processes and workflows, reducing the need for manual interventions and augmenting overall productivity.

Amplified Marketing Impact

The tool is designed to effectively manage opt-outs and unsubscribes by harnessing Account Engagement’s power. This ensures compliance with relevant regulations while maximizing the impact of marketing initiatives. This approach enables businesses to maintain their marketing efforts while respecting their customers’ privacy preferences.

Explore our exclusive offerings in Data and AI here.

Modules & Features.

A comprehensive CRM solution tailored for the banking industry, Financial Services Cloud enables relationship management, account planning, and customer insights.

This advanced marketing automation platform (MAP) manages customer communications, including opt-outs and unsubscribes.

Configured to maintain accurate relationships between contacts and accounts, providing a holistic view of the customer. Suppose the contact is associated with multiple accounts. In that case, the campaign should manage to send emails to relevant contacts only and not all of them when there is constant outreach to their customers with personalized offers and promotions. When the contact has unsubscribed and is someone from one of the regional states or opted out, the marketer can filter out the unsubscribed and opted-out contacts and the region-specific guidelines.

Enhanced customer 360 experience by granting appropriate access and permissions to additional contact roles within households.

NextWave: YASH’s Unique Solutions in BFSI Industry.

NextWave Digital Banking Solution stands out by seamlessly addressing compliance challenges with region-specific guidelines and ensuring adherence to opt-out and unsubscribe regulations. Its unique features, including Household Accounts and additional contact roles, offer a comprehensive Customer 360 Experience, fostering personalized engagement and relationship management. Moreover, leveraging Salesforce Marketing Cloud – Account Engagement, NextWave streamlines marketing operations, efficiently managing unsubscribes and opt-outs while maximizing marketing effectiveness. This integration of compliance, customer-centricity, and operational efficiency positions NextWave as a transformative solution in digital banking, driving enhanced customer satisfaction and regulatory confidence.

.