YASH Technologies Unveils New Brand Positioning “More than what you think.”

East Moline, IL and Indore, IN (May 9, 2016)YASH Technologies, a leading technology services and right-sourcing partner for global companies, today unveiled its new brand positioning “More than what you think.” The global announcement aims to align the brand’s image and positioning with the strong feedback from customers and partners on the sense of business value they perceive in engaging with YASH. The new brand positioning is effective from today.
Throughout its 20 year history, YASH has experienced significant year-on-year growth by being the go-to partner for its customers’ evolving and diverse IT requirements. With a customer-centric & flexible approach to business, YASH has differentiated itself as an organization by specializing in driving business transformation through IT to global companies of all sizes. The new brand positioning affirms the company’s commitment to continuous innovation and highlights the strategic focus to help its customers stay technologically resilient.
“We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity illustrates our unique positioning,” said Manoj Baheti, Founder & CEO, YASH Technologies. He further added, “As an organization, we are focused on helping our customers to achieve more, benefit more, and do more with their investments and we are excited to support that with our ‘More than what you think’ positioning.”
The timing of the new brand positioning coincides with YASH’s 20 year anniversary in the information technology sector and is a reflection of the evolution and reinvention to deliver sustainable value to customers, employees, and other stakeholders. The vision, mission, and core values of the organization have been updated in-line with the overall positioning. The recent recognitions that were received from Aon Hewitt and Great Places to Work, as being among the top employers in India, is an affirmation of the new positioning.
“YASH has grown rapidly, but rather quietly. We have executed extremely complex global IT programs for our customers and have excelled in delivering business value” said Bala Navuluri, COO, YASH Technologies. “The changed brand identity is a reiteration of the “More” approach that we as an organization have come to represent, and our employees are driven by this message, which is evident from the recognitions received” he added.
About YASH Technologies
YASH Technologies focuses on customer success. As a leading technology services and outsourcing partner for large and fast growing global customers, the company leverages technology and flexible business models to drive innovation and value throughout its customer’s enterprise. YASH customer centric engagement & delivery framework integrates specialized domain and consulting capabilities with proprietary methodologies and solution offerings to provision application, infrastructure and end user focused Right-Sourcing services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2013 certified company with U.S. and India headquarters and regional sales and development offices globally with customers spread across 6 continents. For more information, please visit www.yash.com or email info@yash.com.
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