Enhancing the customer experience with minimal response-time for a pharma major
Headquartered in the United States, the client is one of the largest pharmaceutical companies globally with its existence of over 100 years.
With over half a million pharmaceutical variants in its portfolio, the client’s existing e-commerce model and its backend architecture posed some serious roadblocks in sales and operations.
The client wanted to reduce the exceptionally high response time of the e-commerce interface at 20-30 seconds, so that the end-user experience can be improved. There was also a need to bridge the capability gaps of the business IT infrastructure to handle large volumes of data. The client’s internal SAP team also wanted to augment their acumen and knowledge on the ways to maintain a high-paced, low latency e-commerce environment.
The team of YASH consultants undertook a complete assessment of their data routing framework and detected significant scope for capability projections. They built a comprehensive roadmap for a four-phased project progression to realize maximum tangibility within the shortest possible execution window. After designing an end-to-end value chain for delivering on the specific client intents, the team introduced a robust governance framework to ensure utmost transparency and control on the project deliverables.
Much to the delight of the client and its customers, the response timeframe of their Deep e-commerce application layer was reduced to 0.8 seconds (from 20), enriching the user experience. The intervention, architected using data platforms, ETL tools, and more, attributed a leaner data profile to the client’s e-commerce system, essentially shedding the overheads of handling unnecessary loads. Finally, a seamless knowledge transfer to the client’s SAP outfit has equipped them to face similar business challenges in the future with confidence.