Basamh Trading & Industries Group Transforms Business Operations with Self-service Analytics Solution from YASH.

Dubai, UAE -June 10, 2024 – YASH Technologies, a global leader in IT solutions and services, announces a successful partnership with Basamh Trading & Industries Group (BTIG), a key player in the Fast-moving Consumer Goods (FMCG) industry in the Middle East and Africa, to transform organization-wide decision-making, foster a data-driven culture and drive competitive differentiation.

BTIG, renowned for its innovative brand strategies, faced challenges due to scattered data across its network hindering business-centric insights. YASH collaborated with BTIG to architect and develop a cutting-edge solution – a state-of-the-art SAP BW/4HANA data management platform. This centralized platform consolidates data sources across their dispersed business systems, empowering users with self-service analytics and enabling real-time access to crucial contextual insights.

“The partnership with YASH on the pivotal data management platform implementation was invaluable and the outcomes transformative,” said Abdullah Alamoudi, Head of Advanced Analytics at Basamh Trading Company. “Their expertise in integrating technologies like SAP BW/4HANA, PowerBI, Business Objects, AFO (Analysis for Office), and SharePoint significantly enhanced our self-service analytics capabilities and reporting. YASH proved to be an invaluable partner, combining in-depth business advisory with a deep understanding of SAP solutions and a keen eye for specific organization needs,” he added.

YASH’s approach focused on centralizing Basamh’s data into SAP BW/4HANA, eliminating silos and providing a unified view. The solution ensured easy access to reports and dashboards through seamless integration with Basamh’s SharePoint self-service portal. It has empowered the company’s Finance, Supply Chain, and Sales teams to independently access, analyze, and generate reports, freeing them from the constraints of direct IT intervention.

“Our collaboration with Basamh Trading Company showcases our commitment to empowering organizations to leverage their data fully to streamline operations, accelerate decision-making, and achieve remarkable efficiency improvements,” stated James Griffin, Managing Director, YASH Technologies Middle East. “By implementing this advanced data management platform, we’ve helped transform how Basamh manages and leverages data, driving better outcomes and fostering a culture of self-reliance and innovation.”

About YASH Technologies:

YASH Technologies focuses on enabling its customers to reimagine their businesses and drive outcome-centric Digital Transformation. As a leading technology integrator and outsourcing partner for large and fast-growing global customers, YASH leverages strategic advisory, technology consulting, and flexible business models to help customers realize value from their digital journey while fostering innovation. YASH’s customer-centric & consultative engagement framework integrates specialized domain & consulting capabilities with proprietary methodologies and digital solutions to provide secure application, cloud, infrastructure, engineering, and end-user-focused services for discerning customers globally. Headquartered in the US, with delivery and sales centers globally, YASH serves its customers across six continents. YASH is CMMI DEV V2.0 Level 5 & an ISO 9001:2015, ISO 27001:2013, and ISO 20000:2011 certified organization. For more information, please visit

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